Chouinard equipment Through research there was only two catalogs produced over the three year period. Chouinard denies the Yvon Chouinard is an American rock climber, environmentalist, and businessman. What’s driving Yvon 5 days ago · Chouinard carabiner Timeline & Identification Guide- 1968-89 - SuperTopo's climbing discussion forum is the world's most popular community discussion forum for people who actively climb outdoors. ) However, on page 71 is a price list, and it clearly states ''Prices effective March 15, 1974 through June 15, 1974;'' also, '' This listing includes all new Mar 20, 2017 · A self-proclaimed "dirtbag," Yvon Chouinard built Patagonia into a $750-million-in-sales powerhouse by sticking to his values. Black Diamond Equipment's history dates from the late 1950s, when climber Yvon Chouinard began hand-forging pitons and selling them from the trunk of his car in Yosemite Valley. A collection of his writings, Some Stories is an autobiographical book which sheds light on the eclectic life of Chouinard, a true nature lover, equally happy bivvying in the mountains, fishing by the river, surfing We would like to show you a description here but the site won’t allow us. I am selling some of my dad’s vintage hiking/backpacking gear so check out my other listings! Please see pictures for details and measurements. He was named But in 1972, Chouinard and his business partner, Tom Frost, opened the Chouinard Equipment catalog with an essay urging readers to stop using pitons. Instead, he advocated the use of Chouinard's former employees created Black Diamond Equipment, Ltd. Twenty-five years later the two are The success of his pitons caused him to found Chouinard Equipment, Ltd. The buyout was structured along the lines of an employee ownership plan. Aug 26, 2024 · Explore 10 vintage outdoor brands that shaped the camping world, from Chouinard Equipment to Moss Tents, and discover their lasting impact. During the nine years that Frost and Chouinard were partners, they redesigned and improved almost every climbing tool to make them stronger, lighter, simpler and more functional. ” Practically speaking, clean climbing would replace pitons 6 days ago · The Demise of Chouinard Equipment, Ltd. An innovative collective, Patagonia found new ways to develop wetsuits, creating Yulex Apr 27, 2022 · The next year, Chouinard Equipment—Tom Frost and Yvon Chouinard—added Tube Chocks, the first “clean” pro for Yosemite’s feared offwidths. This alpinist pack is a rarely-seen holdover from those early days. This was the first step indicative of Chouinard, Patagonia, and Black Diamond’s continued commitment to sustainability and clean climbing. on December 1, 1989, acquiring the assets of their one-time employer in a leveraged buyout. A group of employees and supporters bought the company’s assets out of bankruptcy and, amid some tension with the founder, renamed it Black Yvon Chouinard's six month road trip to South America (skiing, climbing and surfing. The bag comes in a stylish black and blue color combination and features external pockets for easy access to your gear. Black Diamond was born from Chouinard Equipment and was a natural continuation of the passion and ethos that Yvon Chouinard and his friends started in 1965. Free shipping on many items | Browse your favorite brands | affordable prices. But in 1957, a young climber named Yvon Chouinard decided to make his own reusable Aug 25, 2023 · Find rock climbing routes, photos, and guides for every state, along with experiences and advice from fellow climbers. Why not “Chouinard?” We already had a good image going, why start from Chouinard Equipment, by Yvon Chouinard, Tom Frost and Doug Robinson. ” May 11, 1989 · Chouinard denies the allegations. Chouinard with equipment for rock climbing, including Hexentrics, c. e. His company, Patagonia, sells outdoor products, outerwear, and food. Yvon Chouinard is a renowned figure in the world of climbing, known for his daring adventures and innovative approach to outdoor gear. Jun 6, 2008 · In addition to providing the inspiration for the journey documented in Mountain of Storms, in 1973 Chouinard Equipment chose the name “Patagonia” for its new clothing line. These new tools and his book Climbing Ice (1978) started the modern sport of ice climbing. Yvon Chouinard (born November 9, 1938) [1] is an American rock climber, environmentalist, and businessman. 4 days ago · Chouinard label history - SuperTopo's climbing discussion forum is the world's most popular community discussion forum for people who actively climb outdoors. Yvon Chouinard founded the Patagonia brand, one of the world's most successful and environmentally friendly outdoor clothing and gear companies. Sep 16, 2022 · Who is Yvon Chouinard? The Patagonia founder who gave away his company to trust fighting climate change The billionaire founder began his career as a blacksmith before he launched the outdoor Jan 7, 2021 · New book column ! Yvon Chouinard left his mark on El Capitan and Fitz Roy, and established the emblematic brand, Patagonia, having started out forging climbing equipment by hand. pretty cool stuff. The 1975, 1976, and 1977 GPIW (Chouinard) catalog all have the same catalog cover. Santa Barbara, California: Sandollar Press, 1972. Chouinard Equipment, by Yvon Chouinard, Tom Frost and Doug Robinson. Contains the two forward-looking environmental essays, “ A Word . Great mid-80s aluminum poles by Gipron. This photo essay from the Spring 2023 Sep 17, 2022 · The company was originally called Chouinard Equipment, before he changed it after a transformative trip to Patagonia, in southern South America, to climb Mount Fitz Roy with his best friend, Doug Jan 11, 2023 · 1960’s: Yvon Chouinard, a competitive rock climber, takes up blacksmithing to improve the quality of steel pitons and climbing gear. He quickly establishes a reputation for worth and reliability, and begins selling climbing gear to other climbers out of the back of his car. Binding is tight, no dog ears. Photo by Tom Frost. Chouinard Equipment, founded by climber Yvon Chouinard, was a pioneering outdoor equipment company that specialized in climbing gear. Its author, the revered rock and ice climber Yvon Chouinard, called for "clean" climbing, proposing that climbers disavow pitons and bolts that scarred or otherwise altered rock. Find top brands, exclusive offers, and unbeatable prices on eBay. 4 days ago · Find many great new & used options and get the best deals for poster / advertising / Chouinard Equipment at the best online prices at eBay! Free shipping for many products! Aug 23, 2014 · My first job at Great Pacific Iron Works (it was then called, though officially, it "distributed" Chouinard Equipment) was to fulfill catalog requests starting in October 1974, and, the catalog then was the Chinese watercolor-cover one, which included Doug Robinson's treatise on clean climbing. in Ventura, CA, such as Contacts, Addresses, Reviews, and Registered Agent. Founded by Yvon Chouinard Jun 6, 2024 · Tom Frost writes, “This small tin building is where everything happened at Chouinard Equipment Company, later named Great Pacific Ironworks, Ventura, California. 1970: Chouinard Equipment is the leading supplier of… May 19, 2014 · The following people were badasses in their respective outdoor sports, but they also found the time to found cool companies. This hobby evolved into a small business, Chouinard Equipment, which he founded in 1965. Founded by Yvon Chouinard in 1973, Patagonia's journey from a small climbing equipment company to a global leader in sustainable business practices is a story of vision, passion, and unwavering commitment to Sep 25, 2017 · Chouinard Equipment was primarily a hardware company, but its 1972 catalog (the company’s first) featured a limited run of soft goods including knickers, shorts, hats and yes, backpacks. was the largest of a group of companies owned by the Lost Arrow Corporation. This vintage Chouinard Equipment hiking bag is the perfect companion for any outdoor adventure. Learn more about how Patagonia came to be. After going bankrupt, the company was re-established as Black Diamond Equipment and Chouinard went on to found clothing and gear company, Patagonia. Utah State University, Merrill-Cazier Library, Special Collections & Archives, Outdoor Recreation Products Catalog Collection (Book Collection 72, C-12, 1977) Jan 20, 2025 · From humble beginnings to a sustainability powerhouse, Patagonia's story is one of innovation and activism. Rather than using brute force to climb routes by any means necessary, Yvon Chouinard and others argued that good style mattered more than the sen History of Gear: Classic Outdoor Equipment Labels: Eddie Bauer to Frostline to Patagonia, to Bibler, to Lowe Alpine, to Madden Mountaineering, to Helly Hansen, and more History of Gear: Eddie Bauer, "Expedition Outfitters," Seattle Washington USA Founded pre- WW II by Eddie Bauer, a real person who was then 21 years old. When new products were added the “It was a total failure. Payment due within day of listing end. Simultaniously, Yvon Chouinard's clothing venture, Patagonia, was also becoming immensely popular. But may people do not realize that this 1972 catalog was also the Chouinard product catalog for the 1973 and 1974 seasons. American Rock climber and mountaineer, Yvon Chouinard, started making climbing equipment in his parents backyard in Burbank, Calafornia, way back in 1957. Oct 1, 2004 · i thought some of you might want to see this piece of history online. Quick to ship. Feb 10, 2022 · Below is the introduction to the 1972 Chouinard Equipment catalog—the first edition that was more than just order forms—written by Yvon Chouinard and Tom Frost. Reviews, ratings, and price comparisons for 1 items of Chouinard Equipment outdoor gear and apparel. This would be the beginnings of Chouinard Equipment. Feb 15, 2011 · Another serious influence on my developing style came via the Chouinard climbing equipment catalogue of 1972, a slender publication with a Chinese landscape painting on the cover. The 1972 Chouinard Equipment Catalog marked a watershed in climbing culture/technology by establishing a standard for clean climbing ethics in the United States. Patagonia, the company he started almost accidentally, has grown into a beacon of ethical business, sustainability, and environmental activism. without the use of pitons which damage the rock) in the US in the early 70s, most notably through the publication of the following essay in the Chouinard 1972 Chouinard equipment display at Patagonia corporate in Ventura CA - Made by the Karabin Climbing Museum. ) Hence the company name: Patagonia 1969 make first curved pick ice axes (Chouinard Piolet) 1971 Hexentrics introduced, the vanguard of clean climbing protection Crag Hammer and Climaxe released 1972 Doug Robinson's article in the Chouinard Equipment catalog sparked the 'clean climbing' revolution 10,000 Get the best deals on Chouinard when you shop the largest online selection at eBay. Learn how Yvon Chouinard built a brand that changed the industry. He was named one of the 100 most influential people in the world by Time magazine in 2023. Chouinard developed and produced the gear for these adventures through Chouinard Equipment, initially trading in carabineers and pitons. 72 pages, $. His signature product in the History of Gear was probably his "Skyliner In the early '70s, Gary Regester got an inside look at Chouinard Equipment while taking photos for a class assignment. shipping: will be shipped separated to keep shipping costs low. the 1972 Chouinard Equipment Catalog Yvon Chouinard is the founder of Patagonia, Inc. Chouinard’s story is not just one of success but of staying true to principles In 1957, Chouinard began making reusable chrome-molybdenum steel climbing pitons himself to replace iron pitons that could be placed only once into rock. Aug 18, 2002 · "Another serious influence on my developing style came via the Chouinard climbing equipment catalogue of 1972, a slender publication with a Chinese landscape painting on the cover. Das Hauptprodukt waren Felshaken, die in seinen Augen aber die Kletterrouten verschandelten, daher stellte er 1972 die Produktion ein. This privately owned company, based in Ventura, California, was a pioneer in the over $15 billion outdoor apparel and equipment industry (Lehr, 2000). 1972. Climbers placed them once and left them in the rock. We have a great online selection at the lowest prices with Fast & Free shipping on many items! Yvon Chouinard is an American climber who was extremely influential in the 1960s and 1970s. What a great vintage Chouinard Backpack with the CHOUINARD EQUIPMENT FOR ALPINIST Label. He founded Chouinard Equipment and ran the business together with Tom Frost. ” In the early ‘70s, the Chouinard Equipment catalog advocated for a new kind of climbing, one that called for restraint in order to protect the rock. The founder of that company, Yvon Chouinard, got his start in the gear-making game by hand forging pitons and other rock climbing hardware. Though Chouinard Equipment was, at the time, the country’s premier piton manufacturer, Chouinard and Frost saw firsthand the damage their pitons did to the rock. 50 What is a commercial catalog doing in the book review section? Doesn’t it list items and prices just like Sears and Roebuck? Yes, but what other catalog quotes the Rolling Stones, Einstein and Yvon Chouinard? Sep 2, 2024 · The story of Chouinard Equipment is really the prologue to the story of Patagonia. Jan 31, 2023 · Yvon Chouinard is the founder of the well-known outdoor brand Patagonia. Yvon Chouinard is an American climber who was extremely influential in the 1960s and 1970s. com. As we began to make more and more clothes, we needed to find a name for our clothing line. The ‘Pear’ bit refers to the shape of the karabiner. no corrosion, just some scratches in the coating in places (the worst of which is pictured in closeups) Jun 5, 2024 · Patagonia, a name synonymous with outdoor adventure, environmental stewardship, and innovative design, has become an iconic brand in the world of outdoor apparel. Reflecting a shift initiated by climbers in the UK, on the East Sep 12, 2016 · In 1989, Chouinard Equipment declared Chapter 11. It also comes People who viewed this item also viewed Vintage Chouinard Equipment for Alpinists Logo Pin Badge 1970s 1980s Rare $403. Chouinard Yvon Chouinard - January 2024 Chouinard Equipment display Link to: Chouinard tin shed - Ventura County Star Chouinard Tin shed chouinard - Catalogs 1958 - 1989 Oct 31, 2025 · Good condition! Could use a cleaning but not much. Chouinard's pitons quickly gained a reputation for quality, and Chouinard Equipment Ltd. The company quickly gained a reputation for producing high-quality climbing hardware. And in 1975, the same team produced the now-extinct Crack-n-Up, a double-bladed, anchorshaped hard-steel device for the thinnest cracks. The Black Diamond name and symbol were reminiscent of Chouinard Equipment's diamond-C trademark. Jun 6, 2017 · 1972 Chouinard Equipment Catalog A highly coveted piece of literature—yes, literature—the 1972 catalog (Patagonia’s first) is considered a seminal contribution to the greening of alpinism Nov 13, 2025 · A copy of the first catalog of the ground-breaking Chouinard Equipment Company in excellent condition. [2] This brief history is dedicated to all Patagonia and Chouinard Equipment employees, present and past. Founded by Yvon Chouinard Made with 100% recycled fabric, our Patagonia® Men's Chouinard® Crest Pocket Responsibili-Tee® features a classic graphic from the early days of Patagonia®. It starts with pitons, the metal spikes climbers drive into cracks. This article delves The 1989 Chouinard Equipment Climbing CatalogBACK TO THE CLIMBING/BACKPACKING MAIN PAGE BACK TO THE Vintage Gear Main Page Yvon Chouinard was an American climber and equipment manufacturer who produced piles of innovative climbing gear from the 1950’s through to the 1990’s – this Pearabiner was one of them. The Chouinard 1972 catalog has become a major collectable. With a capacity of 50 liters, it has plenty of space for all your hiking essentials. Sep 10, 2014 · Peter Metcalf learned the outdoor business at the feet of Patagonia's Yvon Chouinard, then bought out his failing equipment company, straining the friendship. Rather than using brute force to climb routes by any means necessary, Yvon Chouinard and others argued that good style mattered more than the send. Officials of Lost Arrow, the umbrella firm that runs Patagonia, Chouinard Equipment and several other companies, declined to identify the plaintiffs, or to say May 23, 1989 · Chouinard denies the allegations. As an activist brand, they have always campaigned for the environment and focused on sustainability so that we can enjoy our sport with less impact on the planet. These were heavy duty aluminum, fixed length poles that had a couple of thoughtful features. (see also Black Diamond above) Nov 15, 2025 · Condition : Pre-owned Good Condition Vintage Chouinard Equipment logo pin badge from the 1970s to 1980s A rare collectible featuring the classic mountain and C emblem design These pins were not widely sold and very few appear on the market today Size Approx 31 x 22 mm Please check the photos for the details and condition A great piece for Chouinard Patagonia and vintage mountaineering Utah State University, Merrill-Cazier Library, Special Collections & Archives, Outdoor Recreation Products Catalog Collection (Book Collection 72, C-12, 1989) Oct 25, 2014 · Patagonia, Inc. Ever since Yvon Chouinard said, “Let my people go surfing,” the Patagonia brand entered our collective consciousness as a great place to work. Dec 17, 2018 · Yvon Chouinard, who had been making pitons through his Chouinard Equipment brand for several years by then, introduced the aluminum chocks in his 1972 Chouinard Equipment/Great Pacific Iron Works catalog. Check out our chouinard equipment selection for the very best in unique or custom, handmade pieces from our tools shops. In the late 1960s, Chouinard and business partner Tom Frost began studying ice climbing equipment, and re-invented the basic tools (crampons and ice axes) to perform on steeper ice. Nov 17, 2010 · Chouinard Equipment is no longer in business, and the Blue Composite Shaft Ice Axe w/Curved Pick has been discontinued. The bag is lightweight and has adjustable padded straps for comfortable carrying. Within the price The catalog was used for several years by Chouinard, and is commonly referred to as the 1972 catalog, and indeed on page 4 listing ''History of Chouinard Firsts,'' the list of new products stops at 1972 (Crag Hammer, Stoppers, Climaxe. Chouinard’s innovative, reusable steel pitons became popular amongst his fellow climbers as they didn’t have to be left behind in the rock. Get the best deals for Chouinard Backpack at eBay. easily reassembled. in very good used condition. Until the arrival of the Pearabiner, locking or screwgate karabiners had used the screw bit at the top end of the karabiner’s gate, whereas Nov 4, 2025 · CHOUINARD, GREAT PACIFIC IRONWORKS & Other Gear Threads - SuperTopo's climbing discussion forum is the world's most popular community discussion forum for people who actively climb outdoors. Officials of Lost Arrow, the umbrella firm that runs Patagonia, Chouinard Equipment and several other companies, declined to identify the plaintiffs or to say Get the best deals on Chouinard Ice Climbing Equipment when you shop the largest online selection at eBay. We have a great online selection at the lowest prices with Fast & Free shipping on many items! vintage Chouinard Equipment Adjustable Probe Ski Poles - aluminum - by Gipron. Shop now for fast shipping and easy returns! The 1972 Chouinard catalog was remarkably influential in shaping the sport of climbing: The backstory to the company is a “scratch your own itch” tale. He is the author of Let My People Go Surfing: The Education of a Reluctant Businessman, and the co-author of Simple Fly Fishing: Techniques for Tenkara and Rod & Reel and The Responsible Company: What We’ve Learned From Patagonia’s First 40 Years. 50 What is a commercial catalog doing in the book review section? Doesn’t it list items and prices just like Sears and Roebuck? Yes, but what other catalog quotes the Rolling Stones, Einstein and Yvon Chouinard? Get the best deals for Chouinard Equipment at eBay. The company was known for its innovative designs, introducing high-quality pitons and carabiners, and later focusing on more environmentally friendly gear, such as aluminum chocks, to mi Oct 4, 2024 · Early days of climbing gear: Chouinard Equipment In 1957, Yvon began forging his own climbing gear, initially to support his own adventures. Left to right: Tom and Dorene Frost, Tony Jessen, Dennis Henneck, Terry King, Yvon Chouinard, Merle, and Davey Agnew. . 00 + $78. Mar 22, 2022 · These are still relevant climbing tools today, 50 years later. They called it “clean climbing. Then he did something even more impressive. “Mountains are finite,” Chouinard and Frost wrote, “and despite their massive appearance, they are fragile. Oct 25, 2014 · Patagonia, Inc. [3] In early 1989, after several product-liability lawsuits and a continued lack of In the early ’70s, the Chouinard Equipment catalog advocated for a new kind of climbing, one that called for restraint in order to protect the rock. To the left of the building is the Little Giant power hammer we used to forge Lost Arrow pitons. Instead, he advocated the use of May 4, 1989 · Company officials said that four lawsuits blame Chouinard for injuries allegedly caused by inadequate instructions and warnings on climbing harnesses and other equipment. 00 shipping Sponsored. was born soon after in Ventura, California. Jun 30, 2025 · Discover Company Info on CHOUINARD EQUIPMENT, LTD. Nov 23, 2016 · Chouinard Equipment Ltd, Ventura, California, 1969. Lined up in front is the stellar team that in 1969 produced world-class climbing Jan 22, 2025 · Yvon Chouinard’s journey from a scrappy climber to the founder of one of the most influential outdoor brands in the world is a lesson in aligning passion with purpose. In the same vein, Chouinard Equipment would develop tubular ice screws to follow the same mentality of clean climbing for the winter sports. However, being the founder of a huge business is never something he set out to do - it was an unexpected venture. Chouinard als Unternehmer 1970 war Chouinard Equipment die größte Firma für Bergsteigerausrüstung in den USA. He was soon to set up his own company, Chouinard Equipment which operated out of The Great Pacific Ironworks in Ventura. Explore a wide range of our Chouinard Patagonia selection. Jan 20, 2024 · Chouinard, Chouinard Equipment for Alpinists, Great Pacific Ironworks (GPIW), and other permutations: these were the earlier manifestations of Yvon Chouinard's genius, which eventually led to his pre-eminent status at Patagonia. Patagonia / Chouinard Equipment Badass Founder: Yvon Chouinard Chouinard is first on this list Mar 14, 2016 · My first pair of backcountry ski poles (above) were made by Chouinard Equipment, the predecessor to Black Diamond. It was also nationally and internationally renowned for its proactive envirenmental policies, programs and positions. Peter Metcalf, Maria Cranor and the employees of Chouinard Equipment took over in 1989, changed the name to Black Diamond and moved to Salt Lake City, to be at the base of the Wasatch mountains. Chouinard produced a host of innovative climbing equipment over the decades to come, and in 1969 the Piolet or ice axe Yvon Chouinard on why he gave away Patagonia to save the planet He reshaped the sportswear industry and became a billionaire. If you're looking for something new, check out the best ice tools for 2025. Nov 19, 2025 · Discover how Yvon Chouinard transformed a rock-climbing gear business into Patagonia, a leader in sustainable outdoor apparel and environmental activism. Yvon is credited with kick-starting the move to clean climbing (i. They used to be made of soft iron. May 28, 2014 · Chouinard Equipment to Black Diamond By the mid 1980s, interest in climbing increased rapidly and Chouinard equipment grew into one of the leading manufacturers of climbing equipment in the world. without the use of pitons which damage the rock) in the US in the early 70s, most notably through the publication of the following essay in the Chouinard 1972 Aug 28, 1990 · Owners of outdoor-equipment stores were decidedly pessimistic in the spring of 1989, when Chouinard Equipment, a Ventura-based maker of rock-climbing gear, floated a plan for a new company with a In 1965, Yvon went into partnership with Tom Frost and started Chouinard Equipment. - SuperTopo's climbing discussion forum is the world's most popular community discussion forum for people who actively climb outdoors. Feb 2, 2025 · Explore Yvon Chouinard's age, net worth, career highlights, and more in this comprehensive biography. vhtjs akpojs ate ilrvm tewagf fhh yqubskvk cas vxlsye nlkad wizse wctaq uqafri ntebprq vchtv